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With the rise of digital technology and sophisticated online map services, like those provided by search giants, people’s expectation of what websites can offer is changing fast. For many customers, it’s not enough to view a few pictures, sign up for a service (like a gym membership), and then hope for the best. Clients want to be able to take a look at what a business actually looks like in 3D, as if they were there, before making any financial commitment.

The good news is that you can create connections using virtual tours before your clients arrive. Here’s how.

Give An Accurate Sense Of Your Offerings

When thinking about going to a hotel, getting treatment at a spa, or joining a gym, people want to know more about the surroundings. Rather than going along to the venue there and then, many prospects want to get a feel for your establishment ahead of time so that when they do finally come down, they’re ready to make a decision.

Virtual tours can give customers an accurate sense of what they’re getting in advance. If you’ve just spent a chunk of money on refurbishing your premises, tours are a great way to show off what you’ve done and bring in the punters.

People Will Feel Like They’re Already Inside

Virtual tours give people a clear picture (literally) of what it feels like to be inside your establishment. A picture is worth a thousand words, and so by providing a virtual tour, you give your clients much more information about what it’s like to spend time at your establishment.

Captivate Potential Customers Before They Even Visit With Stunning, Vivid, Interactive Experiences

Interactive experiences are impressive and set you apart from the competition. With virtual tours, you can show off the unique setting of your business and provide interesting, web-savvy content.

Automatically Walk Your Clients Throughout Your Location To Highlight The Key Points

Show your clients what it’s like transitioning from one part of your venue to another, highlighting key points on the way.

Drive Deeper, Longer Engagement And Boost Return Visits

Because virtual tours are engaging experiences, they help to boost the amount of time that people spend on your web pages. Put simply, it’s fun doing a 360 virtual tour of your premises, especially if a prospect is excited about the services that you offer.

Virtual tours can also serve as reminders for what your establishment offers customers. Returning clients may use virtual tours to refresh their memories of what you offer, incentivising them to return.

Turn Your Spaces Into A Complete Storytelling Tool

… with helpful descriptions and embedded content, right where your visitors need it most

All great marketers know that the secret to any effective campaign is excellent storytelling. Businesses that do not engage in storytelling are missing out. The great thing about virtual tours is that they are the perfect tool for telling your own story. Because virtual tours are digital, you can include helpful descriptions (such as information about specific gym equipment that you offer) and embedded content which speaks directly to the customer experience.